Even became the law, only 25% of skiers and snowboarders chose not to wear a helmet. While most would be proud of 75% use, to the Atlantic Collaboration on Injury Prevention, this was a problem. To increase awareness of the normalcy of wearing one, we encouraged skiers and snowboarders to show off their helmet hair and make a safe choice when they ride.
Copywriter Tekla Nagel / Photographer John Sherlock
Agency Revolve Branding & Marketing