The NSLC wanted to remind Nova Scotians to find a safe way home if they had been drinking but in a fun, celebratory manner. We thanked those who took a cab home with the ultimate karaoke experience, Cabbioke. What began in 2014 as a television campaign, has grown into a multi-year platform for the organization, given them a reason to show up at parades, community events, and tour the province.
Copywriters Steve Wallace, Daniel Macaulay / Graphic Designers Mallory Tully, Steve Scott / Directors Charles Wahl, Geoff Creighton / Editor Gwyneth Christoffel
Agency Revolve Branding & Marketing