In 2015, Halifax Pride was rebranded to better reflect the 2SLGBTQ+ community. Made of characters that look similar but are inherently different, the identity has been fully embraced and given the organization a look that stands out among Pride organizations worldwide. New marketing and communications have been developed each festival year, reflecting priorities of the community and taking the movement beyond rainbows and parties.
Copywriters Steve Wallace, Daniel Macaulay
Agency Revolve Branding & Marketing